Design Environment

Due Smarch 22nd

Now to change things up a bit and to make you think more creatively and outside the box, you and your partner are going to be working in a Design Environment far from the "US Midwestern Spacious" we talked about earlier. You will have to tailor your work to your new environment and meet the design specifications that will be outlined later. 

But to introduce you to your new, and unfamiliar Design Environment that you will be working in, let me introduce you to your new community.

ROUEN, FRANCE

Rouen is the historic capital city of Normandy, in northern France on the River Seine, and currently the capital of the Haute-Normandie (Upper Normandy) region. Once one of the largest and most prosperous cities of medieval Europe, Rouen was the seat of the Exchequer of Normandy in the Middle Ages. It was one of the capitals of the Anglo-Norman dynasties, which ruled both England and large parts of modern France from the 11th to the 15th centuries. It was in Rouen where Joan of Arc was burnt in 1431.

What does this Rouen's Design Environment Look Like???

To give you an idea of what sort of signage you will have to create for this project, carefully examine the following slide show. You will have to notice the streets, the narrowness of space, the small footage of the signage, the different logos and how it all comes together in a Design Environment that is radically different than what you are used to. 

Your Assignment

Due Smarch 22nd

Your assignment is to examine these photos and absorb the design environment that you will be working within. With this in mind you and your partner will need to reflect on these two issues. First off, what will you be advertising?  What sort of business is it. Remember, this has to be a make-believe company selling a known type of product.  For example you could be selling Wondertrazz Shoes or Zipperati Autos but you cannot sell or create a company or advertising logo that already exists.  You will have to create a Google Doc by the above date detailing what your make believe business is in the business of.